Kerry Mallett
About Kerry Mallett
Kerry Mallett is an Integrated Marketing Manager at Tinuiti, where she has worked since 2023 in Philadelphia, Pennsylvania. With a background in content strategy and leadership roles in various educational organizations, she focuses on optimizing marketing tools and enhancing audience engagement.
Work at Tinuiti
Kerry Mallett currently serves as the Integrated Marketing Manager at Tinuiti, a position held since 2023. In this role, Mallett focuses on optimizing marketing strategies and content tools to enhance audience reach and conversion rates. Previously, Mallett worked at Tinuiti as a Senior Content Specialist for webinars from 2022 to 2023 and as a Webinar Coordinator from 2021 to 2022. Mallett's experience at Tinuiti includes organizing collaborations with internal and external partners to ensure marketing initiatives align with business objectives.
Education and Expertise
Kerry Mallett holds a Bachelor of Arts degree in Journalism and Political Science from Lehigh University, where studies included a minor in the History of the Visual Arts, completed from 2011 to 2015. Mallett furthered education with a Master of Arts in Higher and Postsecondary Education from Teachers College, Columbia University, achieved in 2018. This educational background supports Mallett's expertise in integrated marketing and content strategy.
Professional Background
Before joining Tinuiti, Kerry Mallett held several positions that contributed to a diverse professional background. Mallett worked as the Associate Director of Fraternity and Sorority Life at Florida State University from 2018 to 2021. Prior to that, Mallett served as a Resident Director at Stevens Institute of Technology for one year in 2017-2018. Mallett also has experience as a Leadership Consultant at Alpha Gamma Delta, serving in various capacities from 2015 to 2017.
Achievements in Marketing Strategy
In the role of Integrated Marketing Manager, Kerry Mallett leads the development of tools that assess content performance, utilizing over 60 data points and 10 identifying characteristics. This initiative aims to enhance audience engagement and ensure that marketing strategies remain effective and relevant. Mallett champions collaboration with vendors to align marketing efforts with evolving business needs, demonstrating a commitment to continuous improvement in marketing practices.