Kristi Balazy
About Kristi Balazy
Kristi Balazy serves as the Vice President of Client Strategy at Tinuiti, where she has worked since 2020. She has a diverse background in marketing and media strategy, including previous roles at Hilton, Discovery Communications, and Universal McCann.
Current Role at Tinuiti
Kristi Balazy serves as the Vice President of Client Strategy at Tinuiti, a position she has held since 2020. In this role, she focuses on developing and implementing strategic initiatives that enhance client relationships and drive business growth. Her expertise in client strategy is instrumental in guiding teams to deliver effective marketing solutions tailored to client needs.
Previous Experience at Hilton
Before joining Tinuiti, Kristi Balazy worked at Hilton as the Senior Director of Global Marketing from 2019 to 2020. During her tenure, she played a key role in negotiating a partnership with Glamour Magazine, aimed at increasing awareness for Investigation Discovery (ID). Her efforts contributed to enhancing the brand's visibility in a competitive market.
Career at Discovery Communications
Kristi Balazy held the position of Vice President of Media Strategy & Analytics at Discovery Communications from 2006 to 2018. Over the course of 12 years, she was responsible for overseeing media strategy and analytics, ensuring that the company's marketing efforts were data-driven and effective. Her leadership helped shape the media landscape for various Discovery networks.
Educational Background
Kristi Balazy studied at The George Washington University School of Business, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing. This educational foundation provided her with essential skills and knowledge that have supported her career in marketing and media strategy.
Early Career in Media Planning
Kristi Balazy began her career in media planning, working as an Assistant Media Planner and later as a Media Planner at Zenith Optimedia from 2001 to 2003. She then transitioned to Universal McCann, where she served as a Media Supervisor from 2003 to 2006. These early roles equipped her with a solid understanding of media strategy and analytics.