Kristina Evans
About Kristina Evans
Kristina Evans is a Senior Specialist in Paid Search at Tinuiti, with a diverse background in digital marketing and operations management. She has held various roles at companies such as 360i and InterContinental Hotels Group, where she developed expertise in automated bid strategies and digital marketing efficiency.
Work at Tinuiti
Kristina Evans currently holds the position of Sr. Specialist, Paid Search at Tinuiti, where she has been employed since 2022. In this role, she focuses on optimizing paid search campaigns and employs advanced automated bid strategies and audience tactics. Her responsibilities include utilizing third-party platform products and custom-built Excel worksheets to enhance daily optimizations, contributing to the overall effectiveness of digital marketing efforts.
Previous Experience at 360i
Kristina Evans has extensive experience at 360i, where she held multiple roles from 2017 to 2019. She began as a Junior Associate in Paid Search for two months, then progressed to Associate Media Manager for nine months, and later served as Media Manager for eleven months. In 2019, she took on the role of Senior Media Manager for six months. Her time at 360i allowed her to develop a strong foundation in paid search strategies and media management.
Experience at InterContinental Hotels Group
From 2019 to 2022, Kristina Evans worked at InterContinental Hotels Group (IHG®) as an Interactive Marketing Specialist in Paid Search. During her three years at IHG, she honed her programming skills through larger projects and developed a custom Excel template for global budget reconciliation. She also created an automated workflow that significantly improved efficiency in digital marketing operations.
Educational Background
Kristina Evans earned her Bachelor of Arts (B.A.) in Mathematics from Agnes Scott College, where she studied from 2011 to 2015. Prior to that, she completed her high school education at Counterpane School, graduating with a High School Diploma in 2011. Her academic background has provided her with a strong analytical foundation, which supports her work in digital marketing and data analysis.
Skills and Expertise
Kristina Evans possesses expertise in automated bid strategies and audience tactics, which are essential for enhancing business presence and marketing effectiveness. She actively participates in cross-office meetings and intern academy trainings, demonstrating her leadership and collaboration skills. Her strong programming skills, developed through various projects, enable her to create efficient solutions for digital marketing challenges.