Latavia Brooks
About Latavia Brooks
Latavia Brooks is a Senior CRM & Lifecycle Marketing Specialist at Tinuiti, where she has worked since 2022. She has a background in marketing operations and email marketing, with experience at companies such as Amino Apps, Noticed, and The Body Shop.
Work at Tinuiti
Latavia Brooks has been employed at Tinuiti as a Senior CRM & Lifecycle Marketing Specialist since 2022. In this role, she leads advanced retention and lifecycle marketing strategies for IR500 clients. Her responsibilities include providing strategic guidance on email segmentation and targeting to enhance conversion rates and cross-sell opportunities. She has also developed a comprehensive A/B testing roadmap aimed at improving client retention and optimizing lifecycle marketing strategies.
Previous Experience in Marketing
Before joining Tinuiti, Latavia Brooks held several marketing positions. She worked at Noticed as a CRM & Email Marketing Specialist from 2020 to 2022, where she focused on email marketing strategies. Prior to that, she was employed at The Body Shop in the same capacity from 2019 to 2020. Earlier in her career, she served as a Marketing Operations Associate at Amino Apps for eight months in 2019, where she contributed to marketing operations.
Education and Expertise
Latavia Brooks studied at the University of Florida, where she earned a Bachelor of Science in Advertising from 2014 to 2016. She also attended Santa Fe College, achieving an Associate of Arts in Journalism from 2013 to 2014. Her educational background provides a foundation for her expertise in CRM and lifecycle marketing, particularly in content optimization and engagement tactics.
Skills in CRM and Email Marketing
Latavia Brooks specializes in CRM and email marketing, focusing on content optimization and engagement tactics. She analyzes client email and SMS list health and segmentation strategies, providing recommendations for improvement. Her strategic approach enhances CRM calendar management and supports client retention initiatives.