Lea Loustaunau
About Lea Loustaunau
Lea Loustaunau serves as the Vice President of Media Strategy for Streaming+ at Tinuiti, a position she has held since 2022. With a background in communications from the University at Albany, she has extensive experience in digital revenue strategy and data analysis, having previously worked for notable companies such as The Walt Disney Company and Discovery Communications.
Work at Tinuiti
Lea Loustaunau has been serving as the Vice President of Media Strategy for Streaming+ at Tinuiti since 2022. In this role, she focuses on developing and executing media strategies that enhance the company's streaming offerings. Her experience in media strategy and digital revenue planning contributes to Tinuiti's objectives in the competitive streaming landscape.
Education and Expertise
Lea Loustaunau earned a Bachelor's degree in Communications from the University at Albany. Her educational background provides a foundation for her expertise in media strategy and digital revenue planning. She possesses advanced proficiency in data analysis and visualization, utilizing tools such as Tableau and SQL to inform strategic decisions.
Background
Lea Loustaunau has a diverse professional background, having worked in various roles across prominent media companies. She began her career at Westwood One as a Senior Sales Planner and later held positions such as Manager of Pricing and Planning. She transitioned to The Walt Disney Company, where she contributed to digital revenue and planning for ABC Family and later served as Director of Digital Revenue Strategy.
Achievements
During her tenure at The Walt Disney Company, Lea Loustaunau significantly boosted campaign effectiveness by 40% through data analysis. She also led the strategic planning and execution that resulted in over $800 million in sales. Additionally, she drove the implementation of three enterprise-wide technology solutions to enhance business intelligence capabilities, demonstrating her impact on organizational performance.