Mallory Sullivan
About Mallory Sullivan
Mallory Sullivan is a Director and Client Partner at Tinuiti, specializing in data-driven performance marketing and brand positioning. With a decade of experience in digital marketing, she focuses on collaboration and mentorship to develop high-performing teams.
Current Role at Tinuiti
Mallory Sullivan serves as the Director, Client Partner at Tinuiti, a position she has held since 2024. In this role, she focuses on data-driven performance marketing and brand positioning. Sullivan works remotely from Philadelphia, Pennsylvania, and is responsible for overseeing client partnerships and ensuring the delivery of effective marketing strategies.
Previous Experience in Digital Marketing
Prior to her current role, Sullivan accumulated extensive experience in digital marketing. She worked at Tinuiti in various capacities, including Associate Director of Client Strategy from 2022 to 2024 and Senior Manager of Client Strategy from 2021 to 2022. Her earlier roles include Associate Digital Marketing Manager and Digital Marketing Manager at Nutrisystem, Inc., where she worked from 2016 to 2019.
Educational Background
Sullivan studied at Temple University, where she earned a Bachelor of Arts (B.A.) degree in Advertising Account Management with a minor in Spanish. Her academic tenure lasted from 2010 to 2014, providing her with a solid foundation in marketing principles and strategies.
Expertise in Performance Marketing
Mallory Sullivan specializes in data-driven performance marketing and brand positioning. She has a decade of experience in the field, focusing on designing and managing custom media plans that drive sales demand. Sullivan is skilled in omni-channel tactics and the utilization of customer data to enhance marketing effectiveness.
Passion for Collaboration and Mentorship
Sullivan is passionate about collaboration and mentorship within her teams. She emphasizes the importance of developing high-performing teams and fostering an environment conducive to professional growth and development.