Mark Gray
About Mark Gray
Mark Gray serves as a Marketplaces Strategic Services Associate in Retail Media at Tinuiti, where he leads initiatives across Walmart and Retail Media platforms. He has a background in business administration and international business, along with experience in various roles including internships and business ownership.
Current Role at Tinuiti
Mark Gray serves as a Marketplaces Strategic Services Associate in Retail Media at Tinuiti. He has been in this role since 2021, contributing to the development of internal programs and product initiatives across Walmart and Retail Media search and display self-service platforms. His responsibilities include conducting audits of potential clients' advertising accounts on Walmart and Target, which supports sales efforts. He also presents a Retail Media Data Studio report to leadership, providing insights on media spend, revenue, and churn rates across a diverse client base.
Previous Experience at Tinuiti
Prior to his current position, Mark Gray worked as a Marketplaces Intern at Tinuiti from 2020 to 2021. During this nine-month internship in San Diego, California, he gained valuable experience in the retail media landscape. His contributions included building a comprehensive Retail Media client tracker and churn analysis document for various marketplaces, enhancing the company's operational efficiency.
Education and Academic Background
Mark Gray studied Business Administration at the College of the Canyons, where he earned an Associate of Science degree from 2017 to 2019. He furthered his education at San Diego State University, focusing on International Business with an emphasis in Spanish and Latin America, completing his studies from 2019 to 2021. This academic background supports his expertise in market analysis and strategic services within the retail media sector.
Entrepreneurial Experience
Before joining Tinuiti, Mark Gray was the Business Owner of Live Pixel Shop from 2019 to 2020 in the Greater San Diego Area. This role provided him with hands-on experience in managing a business and understanding market dynamics. His entrepreneurial experience complements his strategic capabilities in retail media.
Notable Contributions and Achievements
Mark Gray has made significant contributions to Tinuiti's operations, including developing a Walmart bulk file guide that improved campaign creation efficiency for account managers. He also created a feature comparison guide for retail media marketplaces, which enhanced the company's understanding of platform capabilities. His strategic efforts have generated over 10x ROAS for Amazon campaigns through the effective creation of various advertising formats.