Megan Hawkins
About Megan Hawkins
Megan Hawkins is the Senior Director of Client Strategy at Tinuiti, where she has worked since 2023. With extensive experience in digital marketing and strategy, she has held various roles in notable companies, demonstrating expertise in consumer insights and analytics.
Current Role at Tinuiti
Megan Hawkins serves as the Senior Director of Client Strategy at Tinuiti, a position she has held since 2023. Based in Atlanta, Georgia, she focuses on developing and implementing effective client strategies that enhance marketing outcomes. Her role involves leveraging her extensive experience in digital marketing to guide clients in optimizing their marketing efforts.
Previous Experience in Digital Marketing
Prior to her current role, Megan Hawkins held several positions in digital marketing. She worked at InComm Payments as a Senior Digital Marketing Manager from 2019 to 2020. Before that, she was a Senior Strategist at IQ Agency in 2017 and an Associate Director of Strategy at Morrison from 2017 to 2018. These roles contributed to her expertise in developing marketing strategies and understanding consumer behavior.
Educational Background
Megan Hawkins studied at Western Kentucky University, where she earned a Bachelor of Arts degree in Mass Communications with a focus on Marketing. Her education spanned from 2007 to 2011, providing her with a solid foundation in communication and marketing principles that she applies in her professional career.
Expertise in Marketing Strategies
Megan Hawkins possesses proficient knowledge in various email marketing platforms, including Pardot, Act-On, and Hubspot. She specializes in mapping the consumer decision journey, which enhances marketing effectiveness. Her strong background in analytics and attribution allows her to measure the success of marketing campaigns accurately.
Career Progression in Marketing
Megan Hawkins has a diverse career in marketing, having worked in various capacities since 2011. She began as a Digital Traffic Coordinator at BBDO, then progressed to roles such as Social Media Planner at Turner Broadcasting and Digital Strategist at IQ Agency. Her career trajectory reflects her growing expertise and leadership in the field of marketing.