Melissa Sions
About Melissa Sions
Melissa Sions is a Manager of Insights & Analytics with extensive experience in data analysis and marketing. She has held various analytical roles at notable companies, including Tinuiti, Horizon Media, and MRM//McCann, contributing to her expertise in the field.
Current Role at Tinuiti
Melissa Sions serves as the Manager of Insights & Analytics at Tinuiti, a position she has held since 2022. In this role, she is responsible for overseeing analytics initiatives and providing insights that drive strategic decisions within the organization. Her experience in analytics allows her to contribute effectively to the company's objectives in the digital marketing landscape.
Previous Experience at Tinuiti
Before her current role, Melissa worked at Tinuiti as a Senior Analyst in Insights & Analytics from 2021 to 2022. During her tenure, she focused on data analysis and reporting, contributing to the understanding of marketing performance and consumer behavior. Her insights helped shape marketing strategies and improve client outcomes.
Career Background in Analytics
Melissa has a diverse background in analytics, having worked at several prominent organizations. She was a Senior Analyst at Horizon Media from 2020 to 2021, where she analyzed media performance. Prior to that, she spent three years at MRM//McCann as a Senior Analyst, focusing on data-driven marketing strategies. Her career in analytics began at MRM//McCann as an Analyst from 2015 to 2016.
Early Career and Other Roles
Melissa's early career includes various roles that contributed to her expertise in marketing and research. She worked as a Data Planner at Naked Communications in 2014 and as a Marketing Assistant at Miller Theatre from 2011 to 2012. Additionally, she served as a Research Assistant at the Russell Sage Foundation from 2012 to 2013, where she supported visiting scholars in their research initiatives.
Education and Skills
While specific educational details are not provided, Melissa's roles in analytics and research indicate a strong foundation in data analysis, marketing strategies, and research methodologies. Her progression through various analytical roles demonstrates her capability in interpreting complex data and applying insights to drive business decisions.