Nancy Lee Mc Laughlin
About Nancy Lee Mc Laughlin
Nancy Lee McLaughlin serves as the Senior Director of Search & Enterprise Services at Tinuiti, where she manages a team focused on major retail platforms. With a background in marketing and e-commerce, she has held various roles in the industry and has been featured in notable publications like AdAGE and Forbes.
Current Role at Tinuiti
Nancy Lee Mc Laughlin serves as the Senior Director of Search & Enterprise Services focusing on Marketplaces at Tinuiti. She has held this position since 2021 and manages a team of over 50 members. Her role involves servicing clients across major retail platforms, including Amazon, Walmart, and Target. Her leadership is integral to the company's strategy in the rapidly evolving marketplace landscape.
Previous Experience at Tinuiti
Prior to her current role, Nancy held multiple positions at Tinuiti. She served as the Director of Search & Enterprise Services for Marketplaces from 2019 to 2021. Before that, she was the Senior Manager of Amazon & Marketplace Services from 2018 to 2019 and worked as a Senior Amazon Marketplace Analyst in 2017. Her progression through these roles highlights her expertise in marketplace strategies and client management.
Work History Outside Tinuiti
Nancy has a diverse work history outside of Tinuiti. She worked as an E-Commerce Account Manager at NuFACE from 2015 to 2017. Additionally, she was an Account Specialist at The Hardy Boys in 2013. Earlier in her career, she completed an internship in Marketing and PR at Hearst Magazines in 2008 in Cape Town, South Africa, which provided her with foundational experience in marketing.
Education and Certifications
Nancy holds a Bachelor of Business Administration (BBA) with a focus on Brand Building and Management from Vega School. She also completed the NCCPT Trainer Program, achieving a qualification in Health and Physical Education/Fitness in 2012. In 2020, she earned a Mental Health Training Certificate from A World Without Suicide, further expanding her educational background.
Industry Recognition and Speaking Engagements
Nancy has been featured in notable publications such as AdAGE and Forbes, reflecting her influence in the industry. She frequently speaks on topics related to strategic growth and new developments in the Amazon marketplace, sharing her insights and expertise with a broader audience.