Natalia Naranjo
About Natalia Naranjo
Natalia Naranjo is a Senior Client Strategy Manager at Tinuiti, specializing in strategic campaigns for beauty and wellness brands. She has a diverse background in media planning and strategy, having worked with notable companies such as DigitasLBi, Wieden + Kennedy, and GroupeConnect.
Current Role at Tinuiti
Natalia Naranjo serves as a Senior Client Strategy Manager at Tinuiti, a position she has held since 2020. In this role, she focuses on developing strategic campaigns for various clients, particularly in the beauty and wellness sectors. Her work involves collaborating with clients to create effective marketing strategies that align with their brand objectives.
Previous Experience in Media Planning
Before joining Tinuiti, Natalia Naranjo gained extensive experience in media planning. She worked as an Associate Media Planner at DigitasLBi North America and GroupeConnect, both in Chicago, Illinois, from 2016 to 2018. Following that, she served as an Integrated Media & Comms Planner at Wieden + Kennedy in Portland, Oregon, from 2018 to 2020. This background provided her with a solid foundation in media strategy and campaign management.
Educational Background
Natalia Naranjo studied at The University of Texas at Austin, where she earned a Bachelor of Science in Advertising and a Bachelor of Arts in Psychology, both from 2012 to 2016. This dual degree has equipped her with a comprehensive understanding of consumer behavior and effective communication strategies.
Internship and Early Career Experience
Natalia Naranjo began her career as a Marketing Intern at Atomic Axis (now Enola Labs) in 2014 for three months in the Austin, Texas Area. She also worked as a Web Content Editor at the McCombs School of Business at The University of Texas at Austin from 2013 to 2016. Additionally, she was a MAIP Fellow at the American Association of Advertising Agencies in 2015, which provided her with valuable insights into the advertising industry.
Campaign Development for Notable Brands
Since joining Tinuiti, Natalia Naranjo has been instrumental in managing and strategizing campaigns for various beauty and wellness brands. She has developed strategic marketing initiatives for notable clients such as e.l.f. Cosmetics, Keys Soulcare, and BeeKeepers Naturals, showcasing her expertise in creating impactful campaigns tailored to specific market needs.