Natalie Samson
About Natalie Samson
Natalie Samson is a Senior Manager at Tinuiti, specializing in Marketplaces DSP. With extensive experience in digital brand strategies and programmatic media buying, she has held various roles in notable companies within the advertising industry.
Current Role at Tinuiti
Natalie Samson currently serves as Senior Manager, Marketplaces DSP at Tinuiti. She has held this position since 2021 and is based in the United States. In her role, she focuses on managing digital strategies within the marketplace environment, leveraging her extensive experience in programmatic media buying and retail media landscapes.
Previous Experience at Havas Media Group
Prior to her current role, Natalie Samson worked at Havas Media Group in various capacities. She served as Programmatic Strategy Lead from 2018 to 2020, where she developed programmatic strategies in the Greater Chicago Area. Additionally, she held the position of Manager, Programmatic Trading North America from 2016 to 2018 and Senior Programmatic Trader from 2015 to 2016.
Background in Digital Advertising
Natalie Samson has extensive experience in the digital advertising sector. She is proficient in various advertising formats, including display, video, mobile, audio, and OTT/CTV. Her expertise extends to programmatic media buying ecosystems, including demand-side platforms (DSPs), exchanges, and publishers. She is skilled in utilizing data management platforms (DMPs) and audience targeting solutions.
Education and Qualifications
Natalie Samson earned a Bachelor of Science (BS) degree in Marketing from Columbia College Chicago. She attended the institution from 2009 to 2013, completing her studies over a four-year period. Her educational background provides a foundation for her expertise in digital brand strategies and programmatic media.
Experience in Account Management
Before her roles at Havas Media Group, Natalie Samson worked at Publicis Groupe as an Account Manager for AOD from 2013 to 2015. She also served as an Account Executive at Dobleas in 2013 for eight months. These positions contributed to her understanding of client management and strategic planning in digital advertising.