Nicole Carlin
About Nicole Carlin
Nicole Carlin is a Search Specialist in Emerging Marketplaces with extensive experience in paid media strategy and eCommerce content management. She has worked with various companies, managing significant media spends and developing innovative strategies to enhance advertising efficiency.
Current Role at Tinuiti
Nicole Carlin serves as a Search Specialist in Emerging Marketplaces at Tinuiti since 2020. In this role, she focuses on optimizing search strategies for various clients in emerging digital marketplaces. Her responsibilities include managing advertising campaigns and ensuring effective communication of new features and updates to the Paid Media team. She has contributed to the development of strategies that enhance client performance in search advertising.
Previous Experience in Paid Media Strategy
Nicole Carlin has extensive experience in paid media strategy, having worked as a Paid Media Strategist at Amplio Digital and Treasure in 2020. During her time at Amplio Digital, she managed significant media spend across multiple accounts, overseeing budgets between $100K and $200K per month. She led direct response advertising for clients in various sectors, including apparel and skincare, and developed training materials to improve keyword research efficiency.
Leadership Experience at Alpha Phi International Fraternity
From 2014 to 2015, Nicole Carlin held the position of Chapter President at Alpha Phi International Fraternity in the Madison, Wisconsin Area. In this leadership role, she was responsible for guiding chapter activities and fostering a collaborative environment among members. Her tenure contributed to her development of leadership and organizational skills.
Education and Academic Background
Nicole Carlin studied at the University of Wisconsin-Madison, where she earned a Bachelor of Arts degree in Communication Arts from 2012 to 2016. Prior to her university education, she attended Wauwatosa West High School from 2008 to 2012. Her academic background provided her with a foundation in communication and media, which she has applied throughout her professional career.
Achievements in Operational Efficiency
Throughout her career, Nicole Carlin has demonstrated a focus on operational efficiency. She created a proprietary performance measurement tool that resulted in savings of over $100,000 annually. This initiative reflects her ability to identify and implement strategies that enhance productivity and reduce costs within advertising operations.