Pranav Gaddam
About Pranav Gaddam
Pranav Gaddam is a Senior Strategist in Programmatic at Tinuiti, where he has worked since 2021. He has a background in programmatic advertising with previous roles at 360i and experience in sales and business analysis.
Current Role at Tinuiti
Pranav Gaddam serves as a Senior Strategist in Programmatic at Tinuiti, a position he has held since 2021. In this role, he focuses on developing and executing programmatic advertising strategies to enhance client performance. He has been with Tinuiti for a total of five years, also working as a Senior Media Planner since 2019. His responsibilities include analyzing campaign data, optimizing media buys, and collaborating with cross-functional teams to drive results.
Previous Experience at 360i
Prior to his current role, Pranav Gaddam worked at 360i, where he held multiple positions in Programmatic Advertising. He started as a Junior Associate from 2016 to 2017, then advanced to Associate Media Manager from 2017 to 2018. He later served as Media Manager from 2018 to 2019. His experience at 360i provided him with a solid foundation in programmatic strategies and media management.
Background in Retail
Before entering the digital marketing field, Pranav Gaddam worked as a Sales Associate at Sunglass Hut from 2011 to 2016. This role allowed him to develop customer service skills and gain experience in retail operations, which contributed to his understanding of consumer behavior.
Education and Academic Qualifications
Pranav Gaddam studied at Georgia State University, where he earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing and Business/Managerial Economics from 2011 to 2016. His academic background equipped him with essential knowledge in business principles and marketing strategies, which he applies in his professional roles.
Experience as a Business Analyst
Pranav Gaddam also worked as a Business Analyst at Orpine Inc from 2015 to 2016. In this position, he gained experience in data analysis and project management, further enhancing his analytical skills and understanding of business operations.