Rachel Aguiar
About Rachel Aguiar
Rachel Aguiar serves as the Senior Director of Brand Communications at Tinuiti, where she has worked since 2022. With a strong background in marketing communications and journalism, she leads teams in executing marketing initiatives and advocates for inclusive workplace cultures.
Current Role at Tinuiti
Rachel Aguiar serves as the Senior Director of Brand Communications at Tinuiti, a position she has held since 2022. In this role, she leads teams in executing complex marketing initiatives, focusing on enhancing brand visibility and engagement. Her work involves utilizing data and insights to inform strategies and address challenges within the digital marketing landscape. Based in Chicago, Illinois, she continues to influence brand communications in a dynamic marketing environment.
Previous Experience at 4C Insights
Prior to her current role, Rachel Aguiar worked at 4C Insights as the Director of Marketing Communications from 2019 to 2020. During her eight-month tenure in the Greater Chicago Area, she was responsible for developing and implementing marketing strategies that aligned with the company's objectives. Her experience at 4C Insights contributed to her expertise in brand communications and marketing.
Background in Marketing at Resolution Media
Rachel Aguiar has extensive experience in marketing, particularly during her time at Resolution Media. She held several positions, including Associate Director of Marketing from 2016 to 2018, Senior Marketing Communications Manager from 2014 to 2016, and Marketing Manager from 2012 to 2014. Additionally, she served as Director of Marketing from 2018 to 2019. Her roles involved leading marketing teams and executing strategies that enhanced brand positioning and communication.
Education and Journalism Background
Rachel Aguiar earned her Bachelor of Science degree in Journalism from Northwestern University, where she studied from 2005 to 2009. Her educational background in journalism has significantly contributed to her storytelling abilities in brand communications. This foundation allows her to craft compelling narratives that resonate with target audiences.
Advocacy for Inclusive Workplace Cultures
In addition to her marketing expertise, Rachel Aguiar advocates for creating inclusive workplace cultures. She emphasizes the importance of curiosity, acceptance, and diversity within organizations. Her commitment to fostering an inclusive environment reflects her understanding of the value of diverse perspectives in driving innovation and success in the workplace.