Raquel Kozlowski (She/Her)
About Raquel Kozlowski (She/Her)
Raquel Kozlowski serves as the Senior Innovation and Growth Director at Tinuiti, where she focuses on data analysis and campaign optimization to enhance brand growth. With a background in digital marketing and analytics, she has held various roles in the industry, including positions at Marketplace Strategy and Matterkind.
Work at Tinuiti
Raquel Kozlowski has been serving as the Senior Innovation and Growth Director at Tinuiti since 2022. In this role, she focuses on growing brands and businesses by analyzing data and optimizing campaigns to effectively target the right audience. Her responsibilities include engaging in testing new ad strategies and placements, as well as enhancing measurement to showcase omni-channel growth. She utilizes Amazon Marketing Cloud for omnichannel insights and explores audience overlap between platforms to improve targeting strategies.
Previous Experience
Before joining Tinuiti, Raquel Kozlowski worked at Marketplace Strategy, a Code3 Company, as an Amazon Programmatic Strategist from 2019 to 2021. She also held positions at Matterkind as Addressable Activation Manager from 2021 to 2022, and at Flare Media as Digital Media Supervisor from 2017 to 2019. Earlier in her career, she worked at Infinity Marketing in various roles, including Media Coordinator and Media Assistant, and at Progressive Insurance as both a Customer Service Representative and IT Service Desk Specialist.
Education and Expertise
Raquel Kozlowski studied Marketing at Kent State University, where she earned a Bachelor of Business Administration (B.B.A.) in Marketing from 2012 to 2014. She also attended Lakeland Community College, achieving an Associate of Business Information Management in Management Information Systems from 2008 to 2012. Raquel holds certifications in Digital Programmatic Buying & Trading from The Trade Desk and Paid Search from Google, underscoring her expertise in digital marketing and analytics.
Digital Marketing Passion
Raquel Kozlowski has a strong passion for digital marketing and analytics, which drives her to engage in research outside of work hours. She focuses on maximizing first-party data and has insights into the Kroger Ad Platform. Her work involves strategic planning for retail media networks and monitoring the potential Kroger and Albertsons merger, showcasing her commitment to staying informed about industry trends.
Skills and Strategies
In her professional capacity, Raquel Kozlowski employs various strategies to enhance marketing effectiveness. She is involved in retail programmatic strategies and utilizes first-party data to target relevant customers. Her approach includes analyzing data to optimize campaigns and improve audience targeting, ensuring that brands reach their desired market segments efficiently.