Samantha Mc Grady
About Samantha Mc Grady
Samantha McGrady serves as a Senior Specialist in CRM and Email at Tinuiti, where she has worked since 2021. With a strong background in email marketing and client management, she has experience with various email service platforms and a solid academic foundation in Public Administration and Communication.
Work at Tinuiti
Samantha Mc Grady has been employed at Tinuiti as a Senior Specialist in CRM and Email since 2021. In this role, she works remotely and focuses on providing strategic email marketing guidance and support to clients. She conducts regular check-ins with client accounts to assess program performance and identify growth opportunities. Additionally, she serves as the main point of contact for IR500 clients, ensuring that their email marketing strategies are effective and aligned with their business goals.
Education and Expertise
Samantha Mc Grady earned a Master’s Degree in Public Administration from the University of Michigan-Flint, studying from 2014 to 2016. Prior to that, she completed a Bachelor of Arts in Communication and Media Studies and Biology at the same institution, graduating in 2013. Her educational background supports her extensive experience with various email service platforms, including Klaviyo, Iterable, Hubspot, Salesforce, Mailchimp, Campaign Monitor, Emarsys, and Acoustic/Silverpop/IBM Watson. She is also certified in Google Analytics, which enhances her ability to track and analyze key performance indicators for email marketing campaigns.
Professional Background
Samantha Mc Grady has held various positions in higher education and marketing. Before joining Tinuiti, she worked as the Assistant Director of Enrollment Management at Temple University's School of Sport, Tourism and Hospitality Management from 2018 to 2021. She also served as the Assistant Director of Admissions and Admissions Counselor at Kettering University from 2014 to 2018. Her earlier roles at the University of Michigan-Flint included Orientation Specialist, Assistant Orientation Coordinator, Academic Advisor, and Social Media Team Member, among others.
Achievements in Email Marketing
In her current role at Tinuiti, Samantha Mc Grady pulls actionable reporting insights to demonstrate how email marketing strategies contribute to incremental revenue for clients. She provides quality assurance for client deliverables, ensuring high standards and offering feedback for course corrections when necessary. Her extensive experience with email service platforms and her analytical skills enable her to enhance the effectiveness of email marketing campaigns.