Santi Rocha
About Santi Rocha
Santi Rocha is an Account Manager in Brand Services at Tinuiti, specializing in demand planning and forecasting for online marketplaces. With previous roles at Walmart eCommerce and BeLive, he has developed expertise in managing P&L, driving sales growth, and utilizing marketing automation tools.
Work at Tinuiti
Santi Rocha currently serves as an Account Manager in Brand Services at Tinuiti. He has been in this role since 2021, contributing to the company's efforts in enhancing brand performance in the digital marketplace. His responsibilities include managing client accounts and developing strategies that align with the goals of e-commerce brands. Working remotely, he leverages his expertise in demand planning and forecasting to drive sales growth.
Previous Experience at Walmart eCommerce
Before joining Tinuiti, Santi Rocha worked at Walmart eCommerce as a Strategic Account Manager for Marketplace Growth. He held this position from 2017 to 2020, during which he focused on enhancing the marketplace's growth strategies. His role involved managing key accounts and implementing initiatives that supported sales and operational efficiency in the San Francisco Bay Area.
Experience at BeLive
Santi Rocha briefly worked at BeLive as an Ecommerce Operations Manager for two months in 2020. In this role, he was responsible for overseeing e-commerce operations, which included optimizing processes and enhancing the overall performance of the online platform. His experience at BeLive contributed to his understanding of the e-commerce landscape.
Education and Expertise
Santi Rocha earned a Bachelor of Science degree in Economics from Santa Clara University, where he studied from 2013 to 2017. His educational background provides a solid foundation for his expertise in demand planning, forecasting, and managing P&L for e-commerce brands. He is proficient in marketing automation tools such as ManyChat and Klaviyo, and skilled in creating visual workflows using Lucid Chart.
Skills in E-commerce Management
Santi Rocha specializes in demand planning and forecasting specifically for online marketplaces. He has a proven track record in developing pricing strategies and promotions tailored for e-commerce platforms. His ability to drive sales growth and manage financial performance makes him a valuable asset in the e-commerce sector.