Shannon Mullery
About Shannon Mullery
Shannon Mullery is a Content Specialist in Marketing at Tinuiti, where she has worked since 2020. With a background in SEO and content strategy, she has held various roles in digital marketing, contributing to brand visibility and engagement across multiple platforms.
Current Role at Tinuiti
Shannon Mullery serves as a Content Specialist in Marketing at Tinuiti, a position she has held since 2020. In this role, she manages and develops social media strategies aimed at enhancing brand presence and engagement across various platforms. She has also developed a comprehensive content strategy that aligns with Tinuiti's performance marketing goals, focusing on platforms such as Google, Facebook, and Amazon. Her work emphasizes the importance of data analysis in driving content decisions, ensuring that all content produced is both engaging and data-driven.
Previous Experience in Marketing
Before joining Tinuiti, Shannon Mullery accumulated extensive experience in the marketing field. She worked at Gen3 Marketing as an SEO Manager and Account Manager for four months in 2018. Prior to that, she was employed at Digital Net Agency as an SEO Strategist and Account Manager from 2014 to 2015. Her tenure at Pepperjam lasted three years, where she held the same roles from 2015 to 2018. Additionally, she worked at Solid Cactus Web.com, Inc. as an SEO Specialist and Account Manager for six years, from 2008 to 2014.
Educational Background
Shannon Mullery earned her Bachelor of Arts (B.A.) degree in English from King's College, where she studied from 1998 to 2002. This educational background provided her with a strong foundation in communication and analytical skills, which she has applied throughout her career in marketing and content strategy.
Expertise in SEO and Content Strategy
Shannon Mullery possesses expertise in various aspects of SEO and content strategy. She has a strong background in PR-style link building, which enhances brand visibility and authority through strategic partnerships. Her skills include conducting in-depth industry research and opportunity analysis to identify emerging trends, allowing her to optimize content strategies effectively. This expertise has been instrumental in her roles across different organizations.
Tenure at Tinuiti as SEO Coordinator
Shannon Mullery previously worked at Tinuiti as an SEO Coordinator from 2018 to 2020. In this role, she contributed to the company's SEO initiatives before transitioning to her current position as Content Specialist. Her experience in this capacity helped her develop a comprehensive understanding of the intersection between SEO and content marketing.