Shannon Santiago
About Shannon Santiago
Shannon Santiago is the Director of Client Strategy at Tinuiti, where she has worked since 2021, leveraging her extensive experience in paid search and customer success to advance client business goals. She holds an MBA in International Marketing from Georgia Institute of Technology and has a background in strategic consulting and innovative marketing solutions.
Work at Tinuiti
Shannon Santiago has held multiple positions at Tinuiti since joining the company in 2012. Currently, she serves as the Director of Client Strategy, a role she has occupied since 2021 in Atlanta, Georgia. Prior to this, she worked as an Associate Director of Customer Success from 2019 to 2021, and as a Strategist in Paid Search from 2015 to 2017. Her initial role at Tinuiti was as a Paid Search Specialist from 2012 to 2015. Throughout her tenure, she has focused on client strategy and success.
Education and Expertise
Shannon Santiago studied at Rutgers University–New Brunswick and is currently pursuing a Master of Business Administration (MBA) with a focus on International Marketing at Georgia Institute of Technology, a program she has been enrolled in since 2018. Her educational background supports her expertise in client strategy and marketing.
Background
Shannon Santiago has a diverse background in digital marketing, particularly in paid search strategies. She has accumulated over a decade of experience in various roles at Tinuiti, allowing her to develop a comprehensive understanding of client needs and marketing trends. Her experience spans from specialist roles to strategic leadership positions.
Achievements
In her role as Director of Client Strategy at Tinuiti, Shannon Santiago serves as a consultant and trusted advisor to clients, focusing on advancing their business goals. She promotes innovative strategies that help clients maintain a competitive edge in the market. Her approach emphasizes thinking outside the box to deliver effective marketing solutions.