Shivam Paragji
About Shivam Paragji
Shivam Paragji is a Marketplace Search Associate at Tinuiti, where he has worked since 2021. He has a diverse background in digital marketing and client education, with previous roles at various organizations including The University of Texas at Austin and Metric Theory.
Current Role at Tinuiti
Shivam Paragji serves as a Marketplace Search Associate at Tinuiti, a position he has held since 2021. In this role, he focuses on managing Amazon 1P/3P initiatives to align with client KPI targets. He has implemented testing methods to enhance search volume while keeping ACoS% within target boundaries. His work demonstrates a strong analytical approach to digital marketing and a commitment to achieving client objectives.
Previous Experience in Digital Marketing
Prior to his current role, Shivam worked at Tinuiti as a Marketplace Support Coordinator from 2020 to 2021. He also held positions at Metric Theory as a Paid Search Analyst for three months in 2020 and at 360i as a Junior Associate for two months in 2019. His experience in these roles involved developing and testing new account structures to optimize advertising spend, showcasing his innovative problem-solving skills.
Educational Background
Shivam Paragji studied at The University of Texas at Austin, where he earned a Bachelor’s Degree in Philosophy from 2015 to 2019. His academic journey provided him with a strong foundation in critical thinking and analysis, which he applies in his professional endeavors.
Early Career and Volunteer Work
Shivam began his career with various roles that included working as an EMT-B Student at Weatherford College in 2014 and as a Legislative Aide at the Texas House of Representatives in 2017. He also served as a Mentor and Research Assistant at The University of Texas at Austin in 2016. Additionally, he volunteered at Weatherford Regional Hospital in 2013, gaining valuable experience in diverse environments.
Client Education and Industry Knowledge
In his roles, Shivam has conducted educational sessions for clients on the latest trends in Amazon advertising. This aspect of his work highlights his commitment to client education and staying informed about industry developments, ensuring that clients are well-equipped to navigate the complexities of digital marketing.