Tara Johnson
About Tara Johnson
Tara Johnson is a Senior Content Manager at Tinuiti, where she oversees a team of writers and manages editorial planning. With a background in journalism and extensive experience in content strategy, she has significantly increased organic readership and published over 850 pieces of content.
Current Role at Tinuiti
Tara Johnson serves as the Senior Content Manager at Tinuiti, a position she has held since 2022. In this role, she oversees a team of writers and leads the planning of the editorial calendar. She coordinates with keyword experts and the Marketing Manager to ensure that all content aligns with a strong SEO structure. Her leadership in content management contributes to the overall effectiveness of Tinuiti's marketing strategies.
Previous Experience at Tinuiti
Prior to her current role, Tara Johnson worked at Tinuiti as the Lead Content Strategist from 2018 to 2021 and as a Content Manager from 2021 to 2022. During her tenure, she significantly increased blog organic readership by 233%, achieving over 100,000 monthly visitors in less than three years. Her experience at Tinuiti has been pivotal in shaping the company's content strategy.
Education and Expertise
Tara Johnson studied at the University of New Hampshire, where she earned a degree in Journalism and Business Administration from 2005 to 2009. She also attended Richmond, The American International University in London - Florence Center for 11 months in 2008. This educational background has equipped her with the skills necessary for her roles in content management and strategy.
Professional Background
Tara Johnson has a diverse professional background in content creation and marketing. She began her career as an Intern Reporter for the Portsmouth Herald Newspaper in 2009 and later worked as a News Correspondent at Stonebridge Press in 2010. She held various positions in content strategy, including at CPC Strategy from 2015 to 2018, where she presented on Amazon Advertising at the 'ADworld Experience' in Bologna, Italy.
Content Creation and Publications
Throughout her career, Tara Johnson has published over 850 pieces of professional content covering a wide range of ecommerce topics. Her work includes interviewing leading brands such as UGGs, REEF, Honest Co, ONE Brands, and Kraft, showcasing her ability to engage with prominent industry players and produce high-quality content.