Tsveta Karuleva
About Tsveta Karuleva
Tsveta Karuleva serves as the Media Director at Tinuiti, where she has worked since 2019, overseeing a diverse portfolio of clients and leading a team of eight professionals in the Greater Atlanta Area.
Work at Tinuiti
Tsveta Karuleva has served as Media Director at Tinuiti since 2019. In this role, she oversees a diverse portfolio of more than 10 clients, focusing on delivering tailored digital marketing solutions. She leads a team of 8 professionals, fostering a collaborative environment that combines creativity with data-driven decision-making. Karuleva utilizes data-driven insights to optimize campaigns and drive continuous improvement in digital marketing strategies. Her work involves staying ahead of industry trends to implement innovative strategies that keep clients competitive in the digital advertising landscape.
Previous Experience
Before joining Tinuiti, Tsveta Karuleva held several positions in the digital marketing field. She worked at 360i as Associate Media Director from 2018 to 2019 and as Search Supervisor from 2017 to 2018. Prior to that, she was a Performance Supervisor - Paid Search at PureCars from 2016 to 2017. Her earlier experience includes roles as a Senior Performance Manager and SEM Analyst at PureCars, and as an Algorithmic Media Analyst at IgnitionOne. She also completed internships at JP Turner & Company, LLC and the World Trade Center Atlanta.
Education and Expertise
Tsveta Karuleva studied at Georgia State University, where she earned a Bachelor of Business Administration (BBA) with a focus on Finance from 2009 to 2013. She also attended Wheeler High School from 2004 to 2009. Her educational background provides a solid foundation for her expertise in digital marketing, particularly in areas such as Paid Search, Video Advertising, Display Marketing, and Discovery.
Skills and Specializations
Tsveta Karuleva specializes in multiple digital advertising channels, including Paid Search, Video Advertising, Display Marketing, and Discovery. She is adept at utilizing data-driven insights to optimize marketing campaigns, ensuring continuous improvement in strategies. Her ability to stay ahead of industry trends allows her to implement innovative strategies that enhance client competitiveness in the digital advertising landscape.