Wilson Reed
About Wilson Reed
Wilson Reed is the Director of Product Marketing at Tinuiti, bringing extensive experience in both B2B and B2C marketing environments. He has a proven track record in building brand engagement and executing effective marketing strategies across various roles in notable companies.
Work at Tinuiti
Wilson Reed currently serves as the Director of Product Marketing at Tinuiti, a position he has held since 2024. In this role, he focuses on developing and executing product marketing strategies that align with the company's objectives. His responsibilities include enhancing brand engagement and ensuring effective tactical execution.
Previous Experience at Cerner Corporation
Wilson Reed has held multiple roles at Cerner Corporation. He worked as the Senior Associate Director of Marketing from 2020 to 2021, and prior to that, he served as the Associate Director of Marketing from 2019 to 2020. Additionally, he was a Business Strategist in the Leadership Development Program for a brief period in 2019. His tenure at Cerner contributed to his understanding of healthcare marketing.
Background in Product Marketing
Reed has extensive experience in product marketing, having worked as a Product Marketing Manager at Bullhorn from 2021 to 2024. His background includes developing marketing strategies that cater to both B2B and B2C environments, allowing him to adopt a versatile approach in his marketing initiatives. He is known for building meaningful relationships that enhance brand engagement.
Education and Expertise
Wilson Reed studied at the University of North Carolina at Greensboro, where he earned a Bachelor of Science degree in Marketing and Information Systems Management from 2009 to 2013. He furthered his education at Vanderbilt University - Owen Graduate School of Management, achieving a Master of Business Administration (MBA) with a focus on Marketing from 2017 to 2019. Additionally, he participated in the Management Leadership for Tomorrow MBA Professional Development Program during the same period.
Career Development and Internships
Reed's career began with an internship at Zenergy Technologies in 2013. He later gained experience as a Senior Account Executive and Business Development professional at SFW Agency from 2013 to 2016. He also completed a Marketing Leadership Development Program (MLDP) MBA internship at Johnson & Johnson in 2018. These roles have contributed to his comprehensive understanding of marketing and business development.