Yasmin Love Mc Keag
About Yasmin Love Mc Keag
Yasmin Love Mc Keag serves as the Vice President of Marketing at Tinuiti, where she focuses on cross-functional collaboration to enhance growth through effective marketing strategies. With a background in brand and product marketing, she has held various roles in the marketing field since 2013, including positions at Tinuiti, Sartorius Stedim Biotech, and Convertr.
Current Role at Tinuiti
Yasmin Love Mc Keag currently serves as the Vice President of Marketing at Tinuiti. She has held this position since 2024, contributing to the company's marketing strategy and initiatives. Her role involves overseeing marketing efforts and fostering collaboration across various teams to enhance growth through effective campaigns.
Previous Experience at Tinuiti
Prior to her current role, Yasmin worked at Tinuiti in two capacities. She served as the Director of Brand & Product Marketing from 2021 to 2022, followed by a position as Senior Director of Marketing from 2022 to 2024. In these roles, she focused on developing marketing strategies that aligned with the company's objectives.
Educational Background
Yasmin holds a BA (Honors) in Business with Marketing from Glasgow Caledonian University, where she studied from 2010 to 2014. Additionally, she completed a Digital Marketing course at Squared Online in 2016. Currently, she is pursuing studies at Product Marketing Alliance, focusing on Product Marketing and Leadership, and is expected to achieve Product Marketing Certified status in 2024.
Career History
Yasmin has a diverse career history in marketing. She began as a Customer Care representative at Tesco Bank from 2013 to 2015, then transitioned to Sartorius Stedim Biotech as a Marketing Assistant and later as a Marketing Coordinator from 2015 to 2017. She also worked at ForwardPMX as a Marketing and PR Associate from 2018 to 2019 and served as Product Marketing Lead at Convertr in 2022.
Professional Focus and Skills
Yasmin is dedicated to fostering cross-functional collaboration to drive growth through impactful marketing campaigns. She demonstrates strong leadership abilities, particularly in managing remote teams across different time zones, showcasing her adaptability in diverse organizational settings. Additionally, she is passionate about mentoring and empowering others in their professional development.