Ivana Simovic
About Ivana Simovic
Ivana Simovic serves as the Head of Lifecycle Marketing at Tinybeans, where she has worked since 2022. With extensive experience in retention and acquisition marketing, she has held various marketing roles across notable companies in Canada and the United States.
Work at Tinybeans
Ivana Simovic has been serving as the Head of Lifecycle Marketing at Tinybeans since 2022. In this role, she has developed and executed lifecycle marketing strategies that integrate transactional emails, app subscription growth, and editorial newsletters. Her work focuses on enhancing customer engagement and retention through targeted marketing initiatives. Additionally, she has collaborated with major partners such as Disney and Microsoft to improve sales team strategies, contributing to the overall growth of the company.
Previous Marketing Roles
Before her current position, Ivana held several marketing roles across various organizations. She was the Senior Manager of Retention Marketing at Sheertex from 2021 to 2022. Prior to that, she worked at Tinybeans as Director of Email & CRM for five months in 2022. Ivana also has experience as a Direct Marketing Specialist at Sirius XM Canada Inc. and as an Email Marketing Manager at Demac Media. Her diverse background includes roles focused on digital marketing, email marketing, and customer retention strategies.
Education and Expertise
Ivana Simovic has a strong educational background in marketing and communications. She studied Advertising at Sheridan College from 2002 to 2004 and later pursued Corporate Communications and Public Relations at Humber College from 2006 to 2007. Additionally, she completed a course in Web Development & Responsive Design at HackerYou in 2013. Her expertise includes acquisition and retention marketing, utilizing tools such as Google Analytics and Salesforce CRM, and creating multi-channel marketing journeys using platforms like Klaviyo and Marketo.
Career Background
Ivana's career spans over a decade in marketing and communications. She began her professional journey at Harlequin, where she worked as a Production Planning Coordinator and later as a Marketing Coordinator. Over the years, she has held various positions that have honed her skills in email marketing, digital marketing, and customer engagement. Her roles at organizations such as Knixwear, Hubba, and Moneris Solutions have further solidified her expertise in retention marketing and digital strategy.
Technical Skills
Ivana possesses technical skills that enhance her marketing capabilities. She is proficient in SQL and HTML, which she utilizes to improve email campaign creation and deployment. Her familiarity with various marketing platforms, including Bronto, SFMC, and Eloqua, allows her to design effective multi-channel marketing strategies. This technical knowledge complements her strategic marketing experience, enabling her to drive successful campaigns and initiatives.