Jordan Rector
About Jordan Rector
Jordan Rector is a Digital Content Manager with extensive experience in content creation and audience development. He has worked in various roles across multiple organizations, including positions at Tinybeans, Homer, and Nameless Network, contributing significantly to digital marketing and content strategy.
Work at Tinybeans
Jordan Rector has been serving as the Digital Content Manager at Tinybeans since 2017. In this role, he oversees the creation and management of digital content aimed at engaging parents and families. He is responsible for producing a significant volume of original parenting articles and videos each month, covering various topics relevant to different age groups. His work includes managing the editorial calendar, which encompasses social media, email content, and paid partnerships.
Previous Experience in Digital Media
Prior to his current role, Jordan held several positions in the digital media landscape. He worked as a Public Relations Intern at Efg :: Entertainment Fusion Group in 2013, where he gained initial experience in the industry. From 2015 to 2016, he served as the Audience Development Manager at Homer, focusing on strategies to engage and grow the audience. In 2017, he worked as a Social Video Producer at Nameless Network, contributing to video content production.
Marketing and Content Management Background
Jordan's marketing expertise includes a role as Marketing Manager at My Gym Enterprises from 2014 to 2015. In this position, he developed marketing strategies to promote the brand. His experience encompasses overseeing editorial calendars and leading brand partnership opportunities, which included high-level sweepstakes aimed at increasing user engagement and email leads.
Education and Expertise
Jordan studied at Montclair State University, where he earned a Bachelor of Arts in English from 2013 to 2015. He also attended the University of Iowa, focusing on Communication Studies from 2009 to 2011. Additionally, he studied at William Paterson University of New Jersey, achieving another Bachelor of Arts degree. His educational background supports his expertise in content creation and digital communication strategies.
Achievements in Content Production
During his career, Jordan has achieved significant milestones in content production and audience engagement. He wrote weekly content emails and monthly newsletters that reached 2 million users. He produced 20-30 original articles and videos monthly, covering various parenting topics. His efforts led to over 1 million page views on a new content site within the first five months of its launch, and he grew social media impressions and engagements substantially.