Marshall Massey
About Marshall Massey
Marshall Massey serves as the Senior Director of Revenue Operations at Tinybeans, where he has worked since 2020. He has extensive experience in ad operations and programmatic strategy, having held various roles at Thomson Reuters and Emergent Payments.
Current Role at Tinybeans
Marshall Massey serves as the Senior Director of Revenue Operations at Tinybeans, a position he has held since 2020. In this role, he manages ad operations and client success teams, ensuring the effective execution of revenue strategies. He has played a key role in developing new audience targeting strategies using Data Management Platforms (DMPs). His leadership has facilitated a team reorganization, establishing best practices for client and campaign management.
Previous Experience at Tinybeans
Prior to his current role, Marshall Massey worked at Tinybeans as the Director of Ad Operations & Programmatic Strategy from 2019 to 2020. During this time, he implemented page speed and user experience optimizations that significantly improved end-user satisfaction ratings from 34% to 76%. He also established a foundation for design, development, and testing across more than 10 custom and native ad products.
Career at Thomson Reuters
Marshall Massey has extensive experience at Thomson Reuters, where he held multiple roles. He served as the Head of Programmatic Operations for Reuters Consumer from 2017 to 2019. Before that, he was the Senior Ad Operations Manager from 2013 to 2015, and he worked in Programmatic Operations and Data Operations from 2015 to 2017. His tenure at Thomson Reuters contributed to his expertise in programmatic advertising and operations management.
Educational Background
Marshall Massey studied at Lafayette College, where he earned an A.B. degree in Economics & Business and International Politics from 2004 to 2008. His academic background has provided him with a strong foundation in economic principles and strategic thinking, which he has applied throughout his career in revenue operations and ad management.
Early Career and Internships
Marshall Massey began his career with various internships that laid the groundwork for his professional development. He worked as a Product Development Intern at Lotame from 2007 to 2008, and as a Market Research Summer Intern at Assistance In Marketing Inc in 2006. His early roles included positions at Defined Health and Lotame, where he gained experience in database entry and ad operations.