Amy (Haywood) Abts, M.A.
About Amy (Haywood) Abts, M.A.
Amy (Haywood) Abts, M.A., serves as the Membership Marketing Manager at Togetherall, where she has worked since 2021. She has a diverse background in digital marketing and education, with previous roles at the University of South Florida and other organizations.
Work at Togetherall
Amy Abts has served as the Membership Marketing Manager at Togetherall since 2021. In her role, she has played a significant part in developing marketing strategies that enhance member engagement. She conceived portions of the curriculum for the Trained Peers program, which allows university students to gain practical experience in digital mental health under the guidance of licensed clinicians. Additionally, she contributed to formulating a university marketing B2B2C strategy, resulting in a substantial increase in registrations for Togetherall.
Previous Experience
Before joining Togetherall, Amy worked at the University of South Florida as a Digital Marketing Coordinator and Certified Health & Wellness Coach from 2020 to 2021. Her earlier experience includes roles as a Copywriter at PODS for six months in 2018, and as a Graduate Research and Teaching Assistant at the University of South Florida from 2018 to 2020. She also interned at Marie Claire as a Features Intern in 2014 and worked as Event Staff at the University of South Florida from 2011 to 2013.
Education and Expertise
Amy Abts holds a Master of Arts in Communications and Advertising from the University of South Florida, where she studied from 2018 to 2020. Prior to that, she earned a Bachelor's Degree in English from the University of South Florida from 2011 to 2013. She also completed a Bachelor's Degree in English with a minor in Communication Studies at the University of Florida from 2013 to 2015. Her educational background supports her expertise in digital marketing and communications.
Key Contributions
In her professional roles, Amy has made significant contributions to marketing and communications strategies. She assisted in planning and promoting global thought leadership webinars aimed at increasing client engagement and educating audiences on mental health and peer support. Additionally, she developed and implemented an internal marketing process that streamlined communication and collaboration among key stakeholders across departments.