Laura Laasi
About Laura Laasi
Laura Laasi is a Senior Product Manager at Toggl, where she focuses on product-led growth and retention strategies. She has extensive experience in various roles at Toggl Plan and holds degrees in Theory of Culture and Anthropology of Religion.
Current Role at Toggl
Laura Laasi serves as a Senior Product Manager at Toggl, a position she has held since 2023. Based in Tallinn, Harjumaa, Estonia, she focuses on improving product strategy and user engagement. Her role involves collaborating closely with various stakeholders to make informed strategic and tactical decisions. Laura emphasizes clear asynchronous communication, which is essential for effective teamwork and project management.
Previous Experience at Toggl Plan
Laura Laasi has extensive experience at Toggl Plan, where she held multiple roles from 2015 to 2021. She started as a Marketing Manager, then transitioned to User Onboarding Manager, Product Owner, and finally General Manager. During her tenure, she was responsible for re-establishing product-led growth (PLG) initiatives and improving user retention through strategic positioning and consumerization.
Early Career at Tank Grupi AS
Before joining Toggl Plan, Laura worked as a copywriter at Tank Grupi AS from 2012 to 2015. This role involved creating content that effectively communicated the brand's message and engaged its audience. Her experience in copywriting contributed to her later roles in marketing and product management.
Education and Academic Background
Laura Laasi holds a Bachelor's degree in Theory of Culture from the Estonian Institute of Humanities, University of Tallinn, which she completed from 2006 to 2009. She furthered her education with a Master's degree in Anthropology of Religion from the University of Tartu, achieved between 2009 and 2012. Additionally, she studied Short Fiction, Dramatic Writing, and Screenwriting at Drakadeemia from 2013 to 2014.
Educational Foundation at Tallinn French School
Laura Laasi completed her foundational education at Tallinn French School, where she studied from 1992 to 2004. This 12-year educational experience provided her with a strong academic background that supported her later studies in humanities and culture.