Alexandra Van Arsdale
About Alexandra Van Arsdale
Alexandra Van Arsdale is a Director at Toluna, bringing extensive experience in market research and analytics. She has held various roles at notable companies, including C3Research, Nielsen, and Fuel Cycle, and has a strong educational background with an MBA from Crummer Graduate School of Business.
Current Role at Toluna
Alexandra Van Arsdale serves as a Director at Toluna, a position she has held since 2023. In this role, she manages account strategies and supports internal teams while collaborating with stakeholders. Her responsibilities include consulting with clients and translating data into actionable insights, demonstrating her ability to leverage her analytical skills in a practical context.
Previous Experience at C3Research
Prior to her current position, Alexandra worked at C3Research as a Senior Market Research Manager from 2018 to 2020. During her two years in the Orlando, Florida area, she focused on market research initiatives that contributed to the company's strategic objectives.
Experience at Nielsen
Alexandra has extensive experience at Nielsen, where she held multiple roles. She worked as a Senior Research Analyst - Innovation (BASES) for six months in 2015 to 2016 in the Greater Boston Area, and later as a Product Manager, Design Solutions (BASES) from 2016 to 2018 in Chicago, Illinois. Additionally, she served as a Research Analyst (BASES) for eight months during her time at Nielsen.
Educational Background
Alexandra earned her Master of Business Administration (MBA) from the Crummer Graduate School of Business at Rollins College, studying from 2019 to 2021. Prior to that, she completed her Bachelor of Business Administration (BBA) at the University of Florida, where she studied from 2011 to 2015. Her education has equipped her with a solid foundation in business principles.
Skill Set and Expertise
Alexandra possesses a unique skill set that combines interpersonal skills, analytics expertise, and creative processes. This diverse skill set enables her to effectively manage client relationships and derive insights from complex data, contributing to her success in various research and management roles.