Brian Harmon
About Brian Harmon
Brian Harmon serves as the Executive Vice President and Head of Customer Experience for the Americas at Toluna, overseeing a team of over 70 research professionals. He has a strong background in client solutions and insights, having held leadership roles at Kantar and GutCheck, and holds an MBA from Georgia State University.
Current Role at Toluna Corporate
Brian Harmon serves as the Executive Vice President and Head of Customer Experience for the Americas at Toluna. He has held this position since 2023, operating remotely from Atlanta, Georgia. In this role, he supervises over 70 research professionals across the United States, Canada, and Brazil, contributing to $45 million in annual revenue. Harmon has unified four distinct teams to create a new client experience team, which focuses on enhancing client journeys from do-it-yourself (DIY) solutions to full custom research.
Previous Experience at Kantar
Before joining Toluna, Brian Harmon worked at Kantar in various leadership roles. From 2018 to 2019, he was the Senior Vice President and Client Team Leader for Media and Content in the Greater Atlanta Area. During his tenure, he maintained full profit and loss (P&L) accountability for the Southeast region and led a team that achieved the highest percentage growth among all regions in 2019. He later served as Managing Director for the Southeast Region from 2019 to 2020.
Experience at GutCheck
Brian Harmon held the position of Executive Vice President of Client Solutions and Insights at GutCheck from 2020 to 2022. His leadership was instrumental in spearheading organizational changes that were critical to the company's acquisition. This role allowed him to further develop his expertise in client solutions and insights within the market research industry.
Education and Expertise
Brian Harmon earned a Master of Business Administration (MBA) with a focus on Marketing from Georgia State University - J. Mack Robinson College of Business. He also holds a Bachelor of Arts (B.A.) in Management and Economics from the University of Florida. His educational background supports his extensive experience in market research and client solutions.