Jolique Weelink
About Jolique Weelink
Jolique Weelink serves as the Chief Insights Officer at Toluna, where he provides clients with tailored research and automated solutions. With a background in various leadership roles at MetrixLab, he has extensive expertise in brand performance and campaign effectiveness.
Work at Toluna Corporate
Jolique Weelink serves as the Chief Insights Officer at Toluna, a position she has held since 2023. In this role, she provides clients with an ecosystem that includes custom research and automated solutions. Her focus is on delivering tailored services and consultancy that meet the specific needs of clients. This position builds on her extensive experience in insights and consultancy within the market research industry.
Previous Experience at MetrixLab
Before joining Toluna, Jolique Weelink worked at MetrixLab in various capacities. She served as Managing Director of Social Media Insights for 11 months in 2018 to 2019. Following that, she held the position of Global Head of Technology, Innovation, and Consultancy from 2021 to 2023. Additionally, she was the Global Brand Engagement Strategist and Global Head of Innovation and Consultancy during her tenure from 2018 to 2021. Her roles at MetrixLab were primarily based in the Rotterdam Area, Netherlands.
Education and Expertise
Jolique Weelink studied leisure at Tilburg University from 1987 to 1993. Her educational background supports her expertise in pre-testing, brand performance, and campaign effectiveness. She utilizes a mix of survey data, user-generated insights, and various market data to derive actionable insights for her clients.
Career Background
Jolique Weelink has a diverse career history that spans multiple roles in market research and commercial strategy. Prior to her time at MetrixLab, she worked at TNT Post as Manager of Commercial Strategy for Direct Communications from 2001 to 2007. Her early career included a role as Managing Consultant in Brand Media and Advertising at MetrixLab from 2007 to 2012, where she developed a strong foundation in brand engagement and media strategy.