Jon Arthurs
About Jon Arthurs
Jon Arthurs serves as the Managing Director for Spain and Poland at Toluna and leads the Global Sustainability Practice. He has extensive experience in various sectors and has held leadership roles at several research and consultancy firms.
Current Role at Toluna
Jon Arthurs serves as the Managing Director for Spain and Poland at Toluna, where he also leads the Global Sustainability Practice. He has held this position since 2023, working in a hybrid model from Oxford, England. In this role, he is responsible for the integration and commercial growth of Toluna and MetrixLab in these regions, with a focus on sustainability, diversity and inclusion, and brand purpose.
Previous Experience in Market Research
Jon Arthurs has extensive experience in market research, having worked in various senior roles across multiple organizations. He was the Director at MMR Research Worldwide from 2012 to 2015, and served as Senior Director at MetrixLab from 2015 to 2017. He also held positions at Research International as Worldwide Shopper Product Director and at Lieberman Research Worldwide as Director. His tenure at MetrixLab included roles as Managing Director for European Development and Global Sustainability Practice Lead from 2022 to 2023, and as Deputy Managing Director UK from 2019 to 2022.
Educational Background
Jon Arthurs studied Economics at the University of Plymouth, where he earned a BSc (Hons) from 1988 to 1992. He furthered his education at the University of Cambridge, completing a course in Business Sustainability Management in 2024. Additionally, he attended Westwoods Grammar School from 1981 to 1988.
Expertise in Business Growth and Marketing
Jon Arthurs possesses a strong track record in business growth, marketing, and insight consultancy. His expertise spans various sectors, including FMCG, Technology, Fashion, Travel, Energy, Automotive, OTC, Public Sector, and Ethical markets. He specializes in brand strategy and development, advertising, digital marketing, segmentation, new product development, sustainability consulting, packaging development, communication optimization, and shopper and category management.
Visiting Fellow at Oxford Brookes Business School
In addition to his role at Toluna, Jon Arthurs has been a Visiting Fellow at Oxford Brookes Business School since 2023. This position allows him to contribute to academic discussions and research in the field of business sustainability and management.