Lydia A.
About Lydia A.
Lydia A. is a seasoned professional with over two decades of experience in quantitative and qualitative market research. She holds multiple master's degrees and has worked in various roles, including Research Director at Kantar and Insights & Data Manager at Insights by Kantar.
Education and Expertise
Lydia A. has a robust educational background in journalism and social sciences. She studied at the Centre de Formation et de Perfectionnement des Journalistes, where she earned a Master's degree in Journalisme-Documentation Presse. Additionally, she holds a Master 2 (M2) in Social Sciences with a focus on Sociology from Université Paris-Sorbonne. Lydia also studied Anthropology and Ethnology at Université de Tours, where she achieved a Licentiate degree. This diverse academic foundation supports her extensive expertise in market research.
Work at Kantar Corporate
Lydia A. worked at Kantar for over 18 years, holding significant roles in the organization. From 2004 to 2015, she served as Research Director in the Finance & Services Department, contributing to various projects in Paris and its surrounding areas. Following this, she transitioned to Insights by Kantar, where she worked as Insights & Data Manager in Brand Strategy & Guidance from 2016 to 2023. Her roles at Kantar focused on leveraging market research to inform brand strategies.
Background in Market Research
Lydia A. has accumulated over two decades of experience in both quantitative and qualitative market research. Her career began in the mid-1990s when she worked at L'Express as Chargée de documentation de presse et information for the magazine L'Expansion. This initial role laid the groundwork for her future positions in research and insights, allowing her to develop a comprehensive understanding of market dynamics and consumer behavior.
Career Development and Roles
Throughout her career, Lydia A. has held various positions focused on account management and business development. Her roles have required a blend of analytical skills and strategic thinking, enabling her to effectively manage client relationships and drive business growth. This career trajectory reflects her adaptability and commitment to advancing in the field of market research.