Natacha Lerma Escribano
About Natacha Lerma Escribano
Natacha Lerma Escribano serves as the Sales Director for Market Research & Consulting at Toluna since 2024 and has extensive experience in sales and market research, including previous roles at Smartme Analytics and Toluna Corporate. She also contributes to academia as an Associate Professor at EAE Business School and is pursuing further studies in Business Administration and Psychology.
Current Role at Toluna Corporate
Natacha Lerma Escribano serves as the Sales Director for Market Research & Consulting at Toluna, a position she has held since 2024. Working in a hybrid capacity from the Community of Madrid, Spain, she brings extensive experience in market research and consulting to her role. Her responsibilities include developing sales strategies and managing client relationships to drive business growth.
Previous Experience in Market Research
Prior to her current position, Natacha worked at Smartme Analytics as the Key Account Insights Director for three months in 2023. She also held various roles at Toluna Corporate, including Account Manager from 2014 to 2016, Senior Account Director from 2016 to 2019, and Sales Director from 2019 to 2023. Her tenure at Toluna has equipped her with a deep understanding of market research dynamics.
Academic Background and Professional Development
Natacha has pursued extensive education in business and marketing. She completed the Programa ThePowerMBA in Business Administration and Management in 2023. Additionally, she studied Digital Marketing at CEF Centro de Estudios Financieros in 2020. Natacha is currently studying Psychology at Universidad Nacional de Educación a Distancia - U.N.E.D. and has also achieved a Master's degree in Marketing, e-business, and sales management from Fundación Universitaria Internacional de La Rioja - UNIR.
Teaching and Mentorship Roles
In addition to her corporate roles, Natacha serves as an Associate Professor of Market Research and Business Intelligence at EAE Business School since 2023. She also teaches Emotional Storytelling for sales at Iniciativas Empresariales, focusing on e-learning. These positions reflect her commitment to education and mentorship in the field of market research.
Sales and Leadership Skills
Natacha has developed a strategic and commercial vision throughout her career, enabling her to implement effective sales strategies. Her work style is characterized by collaboration and a strong work ethic. She emphasizes the importance of team development and believes that a company's success relies on its people.