Pamela Dunaway
About Pamela Dunaway
Pamela Dunaway serves as the Vice President of Global Marketing Operations at Toluna, where she has worked since 2024. With over twenty years of experience in marketing, she specializes in leveraging behavioral data insights to enhance marketing strategies.
Current Role at Toluna Corporate
Pamela Dunaway serves as the Vice President of Global Marketing Operations at Toluna. She has been in this role since 2024, working remotely from Connecticut, United States. In her position, she focuses on enhancing marketing strategies through behavioral data insights and predictive modeling.
Previous Experience in Marketing
Prior to her current role, Pamela held several key positions in marketing. She was the VP of Consumer Insights at SocialFlow from 2016 to 2017, and the Senior Director of Marketing at GutCheck, a Toluna Company, from 2021 to 2024. Her experience also includes serving as Consumer Marketing Director at Media Services Group LLC and TechCXO, where she contributed to strategic advising and revenue projections.
Educational Background
Pamela Dunaway holds an MBA from Cornell University. She also studied at Michigan State University, earning a BA in Advertising and a BS in Psychology. Additionally, she completed a Paralegal program at the University of Connecticut-Stamford.
Expertise in Marketing and Analytics
Pamela specializes in subscription acquisition and retention marketing, with a focus on improving user experience and engagement through consumer psychology best practices. She possesses over twenty years of experience in direct response and product marketing, particularly within the media and technology sectors.
Career Timeline and Roles
Pamela's career spans several decades and includes various roles in marketing and research. She worked as Circulation Manager at Crain Communications, Circulation Marketing Director at SPIN, and Consumer Marketing Director at Ticketmaster. Additionally, she contributed to research as a Lead Experimenter for NSF Funded Research at Michigan State University and Boston University.