Betty Ho
About Betty Ho
Betty Ho is the Senior Director of Branding and Merchandising for Toms in the Asia Pacific region, with extensive experience in marketing and advertising within the apparel and fashion industry.
Current Role at Toms
Betty Ho serves as the Senior Director of Branding and Merchandising for the Asia Pacific region at Toms. Based in Los Angeles, she has held this position since 2016. In her role, she is responsible for driving the brand and merchandising strategy across the APAC region. Betty actively collaborates with distributors to execute localized brand activations and participates in global marketing team meetings, where she helps to formulate product strategy and seasonal go-to-market plans.
Previous Roles and Industry Experience
Betty Ho has extensive experience across various high-profile companies in the fashion and beauty industry. She previously worked at The Estée Lauder Companies Inc. as the Marketing Manager for Origins HK from 2014 to 2016 in New York. Before that, she was the Regional Marketing Manager for the Asia Pacific at Furla from 2012 to 2014 in Bologna, Italy. Betty also held the role of Regional Marketing Manager for the apparel division at Gri Group from 2009 to 2012, and was Senior Product Manager at L'Oréal from 2006 to 2008 in Paris. Her industry tenure also includes experience as Assistant Public Relations and Advertising Manager at Hermès and as an Account Manager at Occasions PR & Marketing Limited.
Educational Background
Betty Ho holds a Bachelor of Arts in Business Administration from The Chinese University of Hong Kong. Her academic background includes specializations in Business Administration, Finance, and Business Administration.
Teaching Experience
Between 2018 and 2019, Betty Ho was a part-time teacher at HKU Space, where she taught an Introduction to Branding course. This role was based in Central and Western District, Hong Kong, and lasted for one year.
Expertise in Marketing and Brand Management
Betty Ho possesses extensive expertise in integrated marketing and advertising specifically within the apparel and fashion industries. She has a strong background in regional market planning and business planning, having executed numerous marketing strategies across Asia Pacific, Europe, and the United States. Her experience spans collaborating with local distributors for brand activation to participating in global strategy formulation.