Charlotte Williamson
About Charlotte Williamson
Charlotte Williamson is the EMEA Influencer and Content Marketing Manager at TOMS in London, United Kingdom, with over a decade of experience in marketing roles focused on social media and community engagement.
Current Role at TOMS
Charlotte Williamson is currently employed as the EMEA Influencer and Content Marketing Manager at TOMS, based in London, United Kingdom. In this role, she oversees influencer engagement and content strategies across the EMEA region, ensuring brand alignment and audience engagement. Her responsibilities likely include managing influencer relationships, creating and executing content campaigns, and analyzing performance metrics to drive marketing initiatives.
Previous Marketing Positions at TOMS
Charlotte Williamson has a long history with TOMS, having held several key positions over the years. She started as the UK Community Marketing Assistant from 2012 to 2013. She later transitioned into roles such as UK Freelance Event Assistant in 2013, UK Marketing Coordinator from 2014 to 2016, and UK Marketing and Social Media Coordinator from 2016 to 2018. From 2018 to 2020, she served as the Jr. Digital Marketing Manager, followed by the role of EMEA Jr. Marketing Manager from 2020 to 2021. This extensive experience within the company showcases her deep understanding of the brand and markets she manages.
Education and Early Career
Charlotte Williamson studied Retail Marketing at the University of Brighton, earning her BA Hons from 2007 to 2011. She began her marketing career with an internship at Blooming Marvellous in 2009, where she worked as a Marketing Assistant until 2010. Her academic background in retail marketing laid a solid foundation for her professional pursuits in the marketing industry.
Freelance Roles and Non-Profit Experience
In addition to her roles at TOMS, Charlotte Williamson has taken on various freelance positions. She worked at CHASING ZERO as a Freelance Social Media Coordinator in 2012, for Ethical Fashion Forum as Marketing Assistant in 2011, and at Pepa & Co. as a Freelance Social Media and Design Assistant in 2014. Her role at CHASING ZERO, a non-profit organization, highlights her dedication to community engagement and social causes.
Expertise in Ethical and Sustainable Fashion Marketing
Charlotte Williamson has demonstrated a strong commitment to ethical and sustainable fashion marketing. Her early work at Ethical Fashion Forum in 2011 as a Marketing Assistant reflects her passion and expertise in this niche. This background supports her current role at TOMS, a brand known for its dedication to social and environmental responsibility, showcasing her alignment with the brand's core values.