Irene Manahan
About Irene Manahan
Irene Manahan is the Manager of Global Consumer Insights at TOMS, with extensive experience in consumer research methodologies and a background in both supplier and end-client roles.
Current Role at TOMS
Irene Manahan holds the position of Manager, Global Consumer Insights at TOMS, headquartered in the Los Angeles Metropolitan Area. In this role, she is responsible for providing insights into consumer behavior and preferences, aiding strategic decision-making within the company. Her duties encompass both qualitative and quantitative research methodologies aimed at understanding global consumer trends.
Previous Experience at Guitar Center
Irene Manahan worked as the Manager, Consumer Insights at Guitar Center from 2017 to 2021, based in Westlake Village, CA. During her tenure, she was tasked with collecting, analyzing, and interpreting consumer data to help shape the company's product offerings and marketing strategies. Her role involved extensive use of both qualitative and quantitative research methods.
Career at MFour Mobile Research
From 2015 to 2017, Irene Manahan served as the Manager of Client Services at MFour Mobile Research in the Orange County, California Area. In this capacity, she was responsible for managing client relationships and delivering actionable consumer insights through mobile-based research methodologies. Her role required a strong understanding of client needs and the ability to present data-driven solutions.
Early Career at Ipsos and NBCUniversal
Irene Manahan's early career includes serving as a Senior Research Manager at Ipsos from 2013 to 2015 in the Greater Los Angeles Area, where she focused on providing market research insights. Before that, she was a Research Analyst at NBCUniversal Media, LLC from 2010 to 2013, where she worked on media and audience measurement research. These roles equipped her with a solid foundation in both supplier and end-client perspectives in consumer research.
Education and Certifications
Irene Manahan has a Bachelor of Science degree in Broadcast Journalism & Political Science from Syracuse University. She further enhanced her expertise by earning a Certificate in Data-Driven Marketing from Cornell University. Her educational background supports her strong analytical skills and her ability to leverage data in decision-making processes.
Contact Information
Irene Manahan can be contacted directly via her professional email address: irenemanahan@gmail.com. She is currently based in the Los Angeles Metropolitan Area, where she continues to build her career in consumer insights.