Janae Le Vander
About Janae Le Vander
Company
Janae Le Vander is currently employed at TOMS. Based in Los Angeles, CA and working remotely, she serves as the Performance Marketing Manager. TOMS has benefited from her expertise in paid media strategies, social commerce initiatives, and cross-functional marketing collaborations. Her role focuses on driving revenue growth and optimizing online presence through various digital platforms.
Title
Janae Le Vander holds the position of Performance Marketing Manager at TOMS. In this capacity, she is responsible for overseeing the company’s paid media strategy, social commerce initiatives, and online advertising efforts. Her work entails the development of comprehensive marketing calendars, creative briefs, and in-depth performance analytics.
Professional Background and Experience
Janae Le Vander has amassed a diverse range of experiences in digital marketing and management roles. Prior to TOMS, she served as Associate Director at Realtime Agency, Digital Advertising Manager at Creative Solutions, and Managing Director at Creativision Marketing LLC. She also held the position of Marketing Director at Lounge Group LLC. Earlier in her career, she engaged in leadership roles with ULAP Leadership and Human Rights and interned with Hispanas Organized for Political Equality (HOPE).
Education
Janae completed her higher education at the University of California, Berkeley, earning a Bachelor of Science (BS) in Society and Environment, and a Bachelor of Arts (BA) in Communication and Media Studies. She also attended Santa Monica College, where she studied International Relations under the General Education track. These academic achievements laid a solid foundation for her multifaceted career in marketing and leadership.
Achievements and Contributions
At TOMS, Janae successfully transitioned the company's paid media strategy to improve product margins and increase the average order value sitewide. She pioneered the launch of TikTok ads, achieving significant audience engagement. Additionally, she led social commerce initiatives and managed online social shops, contributing to the company’s revenue growth. Her role also includes delivering detailed performance analytics reports and conducting competitor analysis for ongoing ad creative optimization.