Julie Richard
About Julie Richard
Julie Richard is a Brand Manager at TOMS in the Netherlands, with extensive experience in marketing roles across various companies in Amsterdam and London.
Current Title and Role at TOMS
Julie Richard currently holds the position of Brand Manager at TOMS in the Netherlands. In her role, she has developed and executed integrated marketing campaigns that have significantly boosted brand visibility and consumer engagement. She has also played a key role in rebranding efforts focused on sustainability and social impact. Additionally, she led the launch of a new product line which quickly became one of the top-selling categories.
Previous Experience in Brand Management and Marketing
Prior to her current role, Julie Richard worked as a Jr Brand Manager at TOMS from 2019 to 2020 in the Amsterdam Area, Netherlands. She also served as a Campaign & Content Strategist at CLUSE from 2018 to 2019, and as a Global Marketing Content Manager at Hi-Tec Sports International from 2016 to 2017. Additionally, she held the position of Global Marketing Executive at Hi-Tec Sports International from 2014 to 2016.
Early Career in Marketing
Julie Richard began her marketing career at Criticaleye, where she worked as a Marketing Executive from 2011 to 2013 in London, United Kingdom. She also gained experience as a Marketing and Events Assistant (Internship) with Criticaleye in 2011. Prior to that, she interned at Niche Marketing Group in Sydney, Australia, as a Marketing Assistant for five months in 2010.
Educational Background in Marketing
Julie Richard studied at EGC VENDEE Business School in La Roche sur Yon, France, where she earned a Bachelor of Business and Management with a Marketing Major from 2008 to 2011. She further pursued Dutch language courses at various institutions, including the ROC van Amsterdam (B1 level), SIPI (A2 level), and Koentact School in Amsterdam (A1 level).
Key Achievements at TOMS
Julie Richard has led several impactful initiatives at TOMS. She successfully launched a digital marketing initiative that increased online sales by 20%, and implemented data-driven marketing strategies improving customer retention rates by 15%. She also organized high-profile events and influencer collaborations to enhance brand presence in Europe, and mentored junior marketing professionals and interns to foster a collaborative work environment.