Kaitlyn Crawford
About Kaitlyn Crawford
Kaitlyn Crawford is the E-Commerce Manager, EMEA at TOMS, with extensive experience in e-commerce management and site merchandising across various companies, including Disney Parks and Nordstrom.com.
Title
Kaitlyn Crawford currently holds the position of E-Commerce Manager, EMEA, working remotely for TOMS.
Current Company
Kaitlyn Crawford is presently employed at TOMS as the E-Commerce Manager for the EMEA region. She is working remotely in this capacity.
Professional Background
Kaitlyn Crawford has an extensive professional background in e-commerce, with roles spanning several notable companies. She worked at TOMS in various capacities, including E-Commerce Site Merchandiser and E-Commerce Manager, EMEA. At Disney Parks, Experiences and Products, she served as an E-Commerce Site Merchandiser for three years. Her earlier roles include E-commerce Manager at Dogeared, E-commerce Product Coordination Planner at Nordstrom.com, and E-Commerce Marketing & Operations at Low Pressure Studio BV. Kaitlyn also has experience in the food service industry, having held positions at The Matador Restaurant and Tequila Bar, Claimjumper Restaurant, Starbucks, Salem Ropes Challenge Course, and The Old Spaghetti Factory.
Education and Expertise
Kaitlyn Crawford holds a Bachelor of Arts (B.A.) in Anthropology-Option for Medical Anthropology and Global Health from the University of Washington. She has over seven years of experience with Salesforce Commerce Cloud and specializes in creating and delivering training programs. Her expertise includes project management, campaign planning, third-party relationship management, and using data-driven approaches coupled with qualitative analysis.
Achievements in E-Commerce
Throughout her career, Kaitlyn Crawford has made significant contributions in the e-commerce domain. At TOMS, she gathered consensus through A/B testing on SEO recommendations, which positively impacted top-selling styles during peak season. At Disney, she led the site merchandising team in onboarding to Salesforce. At Nordstrom.com, she served as a subject matter expert to advise on the build of a new workflow tool for a division of 90+ people.