Kelsey Rohr
About Kelsey Rohr
Kelsey Rohr is the Director of Brand Marketing at TOMS in Los Angeles, California, with extensive experience in public relations, influencer marketing, and brand communications in the fashion industry.
Director Of Brand Marketing at TOMS
Kelsey Rohr is currently serving as Director of Brand Marketing at TOMS in Los Angeles, California, where she oversees brand strategy and marketing initiatives. Her role involves leading the launch of major brand campaigns, particularly focusing on sustainability and social impact. She is responsible for managing comprehensive public relations strategies and developing influencer marketing that significantly increases brand engagement.
Professional Experience in Public Relations and Brand Communications
From 2021 to 2022, Kelsey worked as the Director of PR + Brand Communications at TOMS for one year. Before that, she spent four years as the Public Relations + Influencer Marketing Manager at TOMS, where she played a key role in securing high-profile media placements and organizing exclusive VIP events. She has also held positions at Burberry, serving as VIP Relations Manager and Coordinator, and has extensive experience in coordinating publicity and VIP relations across the Americas.
Early Career and Industry Transition
Kelsey Rohr began her career at SLATE PR as a Publicity Coordinator from 2010 to 2012. She also had positions at Diane von Furstenberg as a Sales Specialist and Public Relations Intern, providing her with a solid foundation in the fashion industry. Her early career also included a role at Ultimate Boarder as a Marketing and Production Intern. Over time, she successfully transitioned from luxury fashion to a focus on social impact marketing at TOMS.
Educational Background in Sociology and Exercise Science
Kelsey Rohr holds a Bachelor's Degree in Sociology and Exercise and Health Science from UC Santa Barbara, where she studied from 2005 to 2009. Her academic background provides a multidisciplinary perspective that she applies to her roles in brand marketing, public relations, and social impact initiatives. This education has aided her in managing cross-functional teams and delivering integrated marketing campaigns effectively.
Achievements in Brand Marketing and Public Relations
During her tenure at TOMS, Kelsey has led various successful initiatives, including a major brand campaign centered on sustainability and social impact. She implemented a comprehensive public relations strategy that resulted in a 30% increase in positive media coverage. Additionally, she developed influencer marketing strategies that boosted brand engagement and managed high-profile media placements in top-tier fashion and lifestyle publications. Her extensive experience in building strong relationships with media and influencers highlights her capability in the industry.