Kristen Holland
About Kristen Holland
Kristen Holland is the Director of eComm Site Merchandising at TOMS, with extensive experience in digital marketing and ecommerce.
Current Role at TOMS
Kristen Holland is currently the Director of eComm Site Merchandising at TOMS, a position she began in September 2020. Based in Santa Monica, California, Kristen oversees and aims to grow the eCommerce sales for the company. She collaborates with key leaders in merchandising, marketing, and product development to enhance brand and category growth opportunities. Kristen has a passion for perfecting the online shopping experience, which is central to her role at TOMS.
Previous Experience at Totes Isotoner
From 2018 to 2020, Kristen Holland served as the Senior Director of Digital Marketing & Ecommerce at Totes Isotoner in Cincinnati, Ohio. In this role, she focused on digital marketing strategies and eCommerce growth over a span of two years. Her work here built upon her extensive experience in driving digital initiatives and improving online sales.
Career at The Walking Company Holdings, INC
Kristen Holland worked at The Walking Company Holdings, INC for a significant portion of her career. Starting as the Director of Ecommerce in 2006, she held the position for ten years before being promoted to Vice President of Ecommerce in 2016. She remained in the company till 2018, accumulating 12 years of experience. During her tenure, she contributed to the online retail strategy and growth of the company's eCommerce platform.
Early Career and Business Management
Earlier in her career, Kristen Holland was the Business Manager at Holland and Holland Associates from 1997 to 2003, while prior to that, she worked as a Product Manager at Road Runner Sports for 11 years. Her varied roles have equipped her with a broad spectrum of skills in business management and product development, particularly in the sporting goods industry.
Educational Background
Kristen Holland attended Indiana University Bloomington, where she studied Sports Marketing & Management. She graduated with a Bachelor's degree in 1992. Her academic background provided a foundation in understanding the sports industry, which has been instrumental throughout her diverse career in eCommerce, digital marketing, and business management.