Mercedes Rodriguez
About Mercedes Rodriguez
Mercedes Rodriguez is a Senior Product Marketing Manager at TOMS in the Los Angeles Metropolitan Area with extensive experience in brand and product marketing across several major fashion brands.
Title
Mercedes Rodriguez holds the position of Senior Product Marketing Manager. She currently works at TOMS, located in the Los Angeles Metropolitan Area.
Company
Mercedes Rodriguez is currently employed at TOMS, where she serves as a Senior Product Marketing Manager. Her previous tenure at TOMS also includes the role of Product Marketing Manager from 2021 to 2022. Prior to TOMS, she has held influential marketing roles at well-known companies such as John Hardy, Michael Kors, Gucci, and Prada.
Education and Expertise
Mercedes Rodriguez earned a Bachelor's Degree in Marketing from Pace University - Lubin School of Business. Her academic background in marketing laid a strong foundation for her diverse career in brand and product marketing. Her skills have been honed across various facets of marketing, including global marketing strategy, omnichannel marketing, and rebranding campaigns.
Professional Background
Mercedes Rodriguez started her career as a Public Relations Intern at Tommy Hilfiger in 2012, followed by similar roles at Prada and Gucci. She then moved into more senior marketing roles, including Global Marketing Coordinator and Associate Manager at Michael Kors. From 2019 to 2021, she was the Brand Marketing Manager at John Hardy. Her extensive experience spans various industries and companies, emphasizing her adaptability and breadth of knowledge in marketing.
Achievements
During her career, Mercedes Rodriguez has achieved significant milestones. At John Hardy, she led a rebranding campaign that increased brand recognition by 15%. While at Michael Kors, she developed a global marketing strategy that boosted international sales by 10% and earned her the 'Marketing Excellence Award.' At Gucci, she implemented an omnichannel marketing strategy that improved customer engagement by 20%. Most recently, she played a key role in launching a new product line at TOMS, which quickly became one of the top-selling items.