Sarah Nard Gates
About Sarah Nard Gates
Sarah Nard Gates is the Director of Creative Marketing Operations at Toms in Los Angeles, California. She has extensive experience in traffic and programming management, and holds a Bachelor of Arts in Television from California State University, Northridge.
Current Role and Responsibilities at Toms
Sarah Nard Gates serves as the Director of Creative Marketing Operations at Toms, based in Los Angeles, California. In this role, she oversees the execution and optimization of creative marketing strategies. Her responsibilities include managing budgets for various creative projects such as lifestyle campaigns, Lookbook, E-commerce efforts, social media, and product display page photoshoots. Additionally, she collaborates with both domestic and international teams to ensure that campaign requirements align with the company's broader business objectives.
Professional Experience at Toms
Sarah Nard Gates has garnered significant experience at Toms in creative marketing roles. Before her current position, she worked as the Creative Services Traffic Manager from 2011 to 2014. This role involved streamlining project flows within the creative services department and ensuring timely deliveries. Her long tenure at Toms has contributed to her deep understanding of effective creative marketing operations.
Earlier Career at The CW Television Network
Sarah Nard Gates has a rich background in traffic and programming management, having worked at The CW Television Network, specifically The CW Plus division, in various roles from 2006 to 2011. She started as a Traffic Coordinator for three years, subsequently moving on to roles such as Senior Administrator, Programming and Manager, Traffic and Programming. These roles collectively provided her with a robust foundation in managing programming schedules and traffic operations.
Education and Qualifications
Sarah Nard Gates holds a Bachelor of Arts in Television from California State University, Northridge. She completed her studies over four years, from 2002 to 2006. Her academic foundation in television has been instrumental in her career, giving her a solid grounding in the principles of programming and creative production.
Key Projects and Initiatives
One of Sarah Nard Gates' notable contributions at Toms includes the implementation of a Global Digital Asset Management System (WebDAM). This initiative has significantly streamlined creative operations by providing a centralized platform for managing digital assets. Additionally, she audits long-lead processes to ensure that timelines are conducive to strategic thinking and creative refinement. She also manages the recruitment and oversight of freelance staff to meet the creative department's needs.