Alexandra A. Vago, Ph.D., MBA
About Alexandra A. Vago, Ph.D., MBA
Alexandra A. Vago, Ph.D., MBA, is a Senior User Experience Researcher at TomTom with extensive experience in applied ethnography, market research, and consumer behavior analysis.
Title
Alexandra A. Vago, Ph.D., MBA, is a Senior User Experience Researcher currently employed at TomTom. She brings extensive experience in applied ethnography and fieldwork, making significant contributions to user experience research.
Career Highlights at TomTom
Alexandra joined TomTom in 2022 as a Senior User Experience Researcher. Her role at TomTom involves leveraging her extensive experience in ethnography, fieldwork, and design to enhance user experience. Her expertise in conducting both primary and secondary research enables her to provide valuable consumer insights and improve product usability.
Previous Experience at Realtor.com
Before joining TomTom, Alexandra served as a Senior User Experience Researcher at Realtor.com from 2021 to 2022. During her 10-month tenure, she worked remotely to provide insightful consumer behavior analysis and enhanced the user experience of Realtor.com's digital platforms.
Educational Background
Alexandra holds a Ph.D. in Ethnomusicology (Ethnography)/Musicology, a Master’s Degree in Music (Viola Performance), and another Master’s Degree in Musicology from Kent State University. She also earned a Master of Business Administration (M.B.A.) in Business, Management, Marketing, and Related Support Services from The University of Akron. Additionally, she achieved a Bachelor's Degree in Music from Temple University and a High School Diploma in Academics/Music/Viola from Interlochen Center for the Arts.
Public Speaking and Consulting
In addition to her extensive research roles, Alexandra is a proficient public speaker and business consultant. She has delivered guest lectures and provided consultancy on business strategy, employing her strong public speaking skills to effectively communicate complex concepts and strategies.