Anouk Stoof
About Anouk Stoof
Anouk Stoof is the Head of Global Events at TomTom, where she has been instrumental in shifting the brand's perception from B2C to B2B through strategic event management.
Company
Anouk Stoof is currently employed at TomTom, a company known for its mapping and navigation software. She has been serving as the Head of Global Events since 2018, overseeing the company's global event management strategy from their office in Amsterdam en omgeving, Nederland.
Title
Anouk Stoof holds the position of Head of Global Events at TomTom. In this role, she plays a crucial part in managing and executing the global events strategy, focusing on shifting the brand's perception from B2C to B2B through strategic event management.
Education and Expertise
Anouk Stoof's educational background includes a Bachelor of Communication from Hogeschool Inholland / Inholland University of Applied Sciences, completed between 2002 and 2006. Prior to this, she studied Marketing and Communications at Abstede from 1998 to 2002. Her academic credentials lay a strong foundation for her extensive career in event management and marketing.
Professional Background
Before joining TomTom, Anouk Stoof had a distinguished career at Philips. She started as a Junior Marketing Manager Events (2007–2010) and advanced to Global Event Manager for Philips Consumer Lifestyle (2010–2013). She then became a Senior Global Event Manager (2013–2017) and finally served as a Senior Transformation Project Manager (2017–2018). This extensive experience at Philips honed her skills in global event management and strategic project leadership.
Achievements and Initiatives
In her current role at TomTom, Anouk Stoof has been pivotal in developing a virtual events strategy, focusing on creating engaging digital experiences. She manages a team of five global event managers across multiple countries and maintains the global events calendar to ensure business alignment. Additionally, Anouk contributes to organizational decision-making as a member of the Dutch Works Council, representing employee interests.