Ariel Long
About Ariel Long
Ariel Long is a Product Manager at TomTom with extensive experience in growth marketing and product management roles across various companies in the Netherlands and China.
Current Role at TomTom
Ariel Long is currently serving as a Product Manager at TomTom. She assumed this role in 2023. As a Product Manager, she is responsible for overseeing the development and management of products, ensuring they meet the needs of users while aligning with company goals. Ariel works closely with various departments to streamline product development processes and enhance user experience.
Previous Roles at TomTom
Before becoming a Product Manager, Ariel Long held several positions at TomTom in Amsterdam. She worked as a Senior Growth & Product Marketer from 2021 to 2023, focusing on driving product growth and developing marketing strategies. From 2018 to 2021, she served as a Growth Hacker | E-commerce, where she worked on growth hacking techniques to boost TomTom's e-commerce performance.
Experience in Growth Marketing
Ariel Long has extensive experience in growth marketing. She worked at Bynder as a Growth Marketing Specialist from 2016 to 2018, focusing on strategies to expand the company's market presence. Earlier in 2016, she held brief positions as a Growth Hacker at both StuDocu.com | StudeerSnel.nl and Growth Tribe, where she implemented innovative methods to drive user growth.
Early Career
Ariel Long began her career in media and marketing roles. She worked as a Copywriting Consultant at Booking.com in 2015 and as a Marketing Manager at Triple 3D from 2015 to 2016. She also gained experience as a Freelance Columnist at China Times and a Freelance Project Manager at RNW, where she managed social media, content, and creative projects during a graduate internship.
Educational Background
Ariel Long holds a Master's Degree in Journalism and Media Studies from the University of Groningen, where she studied from 2012 to 2014. Prior to this, she earned a Bachelor's Degree in Journalism and Mass Communication from Huaqiao University, completing her studies from 2008 to 2012. Her academic background has equipped her with a solid foundation in media and communications.